Jamie is in the Eye of the Beholder

Watching a recent Sainsburys ad for their Basics range, with as ever, Jamie Oliver at the helm of the campaign, Jamie said, whilst staring into a spoon said "Beauty is in the eye of the beholder". I didn't know what this meant, so after doing some research I found out that it was a phrase embedded in history, and believe me the beauty wasn't anything to do with that carrot.

The person who is widely credited with coining the saying in its current form is Margaret Wolfe Hungerford (née Hamilton), who wrote many books, often under the pseudonym of 'The Duchess'. In Molly Bawn, 1878, there's the line "Beauty is in the eye of the beholder", which is the earliest citation of it that it can found in print. Even though its been found in the play Love's Labours Lost by William Shakespeare, it wasn't in as many words and the phrase has apparently seen in literature as far back as the 3rd Century BC in Greek literature.

I say this because Jamie has been doing television for nearly as long as that phrase has been in circulation. So why am I not bored of him yet? Well he's an honest guy and there isn't a lot of fault with him. Yeah, he might have been a bit annoying in the early years, "the naked chef", but he's matured, and also he hasn't run off to America, like most people in British TV are always trying to. Here's the ad if you haven't seen it yet:

Jamie Says Basics is..
Watch the ad...